It’s THAT time of year. The time when New Mexico rolls out the red carpet for a renowned Santa Fe festival​ and its most exciting tradition, the Burning of Will Shuster’s Zozobra on the Friday before Labor Day, Friday, September 01, 2023.

Check out our 2021 audience infographic here! This festival in Santa Fe is a great business sponsor opportunity.

Flags from States and Countries of Attendees

2021 Zozobra Beachball Party

2019 Zozobra YMCA Dance

Can’t find a package that is right for your business? No Problem! Talk to us about creating a custom package.

We can create a custom business sponsorship opportunity for our Santa Fe event, to elevate your business to reward clients and/or employees with private viewing areas and much much more.


Nothing stops this juggernaut! In 2020, we burned Zozobra without a live audience in a live broadcast/webcast, the only event that took place in New Mexico during the pandemic, and thanks to the hot 2020 Burn My Gloom campaign, Kiwanis donated just under $45,000 to area nonprofits to help kids! 2021 brought Zozobra back to a live, albeit limited audience, and as a result, $25,000 is earmarked for funding health and safety programs administered by child-centered local nonprofits.

And now, we’re back –– returning on Friday, September 01, 2023, with a LIVE, in-person event that we can’t wait to share with you! Kiwanis is looking at yet another record crowd of 60,000-plus with hundreds of thousands alo watching on TV and online audience. This is a perfect business sponsor opportunity in Santa Fe because the exposure for your business will be epic! Can you tell how committed to success we are?

Become a preferred partner with Zozobra at our Santa Fe festival and we’ll share that success with you! We have an audience of tens of thousands who just can’t wait to shake off the blues of the year gone by. Our 2019 event welcomed a live audience of almost 64,000 revelers. While we had no live audience in 2020,  323,000+ households witnessed the TV broadcast/webcast. 2021 returned as a hybrid event, with a consciously limited-for-safety audience of 20,000 who were joined on the airwaves by almost 175,000 viewers.

Our 2022 Zozobra Business Sponsorships Opportunities in Santa Fe have something for everyone. If you have wild and crazy ideas, go ahead, share them –– we’d love to customize a uniquely targeted sponsorship just for you! Whether you’re a one-stop mom-and-pop or a household name, Zozobra can fire up your brand!

Best of all? Becoming a Zozobra sponsor means you make a difference to kids by helping Kiwanis fund local nonprofits that make a better life for our community’s children.

If you’d like to be part of Santa Fe’s most iconic and deeply cherished tradition, call Event Chairman, Ray Sandoval at (855) 969-6272 or email him at [email protected] and help us burn the gloom.

See what Zozobra & sponsors have funded and join us to make a difference for kids!

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