Sponsor the 103rd Burning of Zozobra: keep Zozobra free for kids and affordable for every New Mexico family

Sponsor Application

The Burning of Zozobra · Zozobra the Balloon · Día de los Muertos · New Year’s Eve · Fourth of July

The Kiwanis Club of Santa Fe produces five of New Mexico’s biggest community celebrations, all run by volunteers. Your sponsorship keeps them free for kids 10 and under and affordable for every family, and once the bills are paid, net proceeds become grants for the nonprofits that serve our children. Your gift works twice.

Start Your Application Why Sponsor Call 855-ZOZOBRA

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Who You’ll Reach

50,000

People at Zozobra

Fort Marcy Park’s capacity, filled again and again

1,265,932

Total 2026 audience

In person, on KOAT-TV and livestreamed

46,331

ZozoFest visits

Four free days in 2026

7.1M

Facebook reach

2026, 76% of it beyond our followers

46,891

Día de los Muertos

Two nights on the Plaza, 2025

45,890

Fourth of July

Franklin E. Miles Park, 2026

13,980

New Year’s Eve

On the Santa Fe Plaza, 2025

100,000+

Email subscribers

Plus 1.8 million website sessions in 2026

Want to see what Zozobra did for its 102nd year?

What Did Old Man Gloom Do With His 102nd Year?

Plenty. He dressed up as King George III to salute America’s 250th, drew 49,732 people to Fort Marcy and more than a million more on KOAT and online, floated over Balloon Fiesta, poured his own beer and bubbly with Santa Fe Brewing and Gruet, and collected kids’ artwork from Santa Fe to Serbia to Uzbekistan.

Flip through our nine-page look back at the 102nd to see what sponsors make possible. Then picture your name on the 103rd.

Three slides from the 2026 Year in Review: Saluting America 250, Zozobra the Balloon over New Mexico, and Zozobra art from kids around the world

See the 102nd Year in Review ↗

How It Works

Pick an event

Zozobra, the Balloon, Día de los Muertos, New Year’s Eve, the Fourth of July, or a bundle of several.

Choose your level

Pick a level from the deck, or build your own package around your budget and goals. In-kind support counts too.

Tell us about you

Your business, your contact, and how you’d like to be recognized.

We follow up

Ray calls you to confirm your benefits, then sends an agreement or invoice. Applying isn’t a payment.

Apply to Sponsor

No amount is too big or too small. Every sponsorship helps.

This field is for validation purposes and should be left unchanged.

Pick your event, choose a level or build your own package, and tell us about your business. Applying isn’t a contract or a payment. Ray will follow up personally to confirm your benefits and send an agreement or invoice.

1. What would you like to sponsor?

Choose an event(Required)

Choose wisely: clicking an event opens that event’s sponsorship levels right below, and the page will take you there. Want to change your mind? Just click a different event.

The Burning of Zozobra About 50,000 people attend in person View the sponsorship deck ↗

Día de los Muertos on the Santa Fe Plaza 46,891 people attended in 2025 View the sponsorship deck ↗

Santa Fe 4th of July Fireworks 45,890 people attended in 2026 Learn about the event ↗

New Year’s Eve on the Santa Fe Plaza 13,980 people attended in 2025 Learn about the event ↗

Zozobra the Balloon Flew 5 times at Balloon Fiesta, which drew 851,994 guest visits in 2025 View the sponsorship deck ↗

More than one event Discounts for sponsoring more than one event

Create my own custom package Tell us your idea and we’ll build it with you. A few to get you started:🎓 A high school, college or family reunion at Zozobra🥂 A private VIP section or hospitality tent for your clients🏷️ Your name on a premium section for the night🤠 A Zozobra the Kid saloon or wanted-poster photo booth🎈 The radio-controlled Zozobra balloon at your company event🕯️ An ofrenda or the candlelight parade at Día de los Muertos🎆 The midnight countdown from the Dignitary Stage at New Year’s Eve🙌 A volunteer day for your team with our crew

Flare-Up	Five minutes on the main stage between 6 and 7 p.m. for your message, skit, song or giveaway (you supply the content and gifts).
Tio Coco	4 General Admission tickets; named as donating to Kiwanis Project Eliminate; logo on the website, the ZozoFest Digital Splash Wall and at the burn; banner at ZozoFest and the burn; 2 each of T-shirts, posters and children’s posters.
Gloomies	2 East of the Beast Premium tickets; keepsake photo with the Gloom Queen on the Zozobra staircase; logo and banner recognition; 2 each of T-shirts, posters and children’s posters.
Torchbearer	4 Fire Pit Premium tickets; prominent banner placement; 2 Torchbearer patches; logo recognition; 2 each of T-shirts, posters and children’s posters.
Beach Ball	4 Front and Center Premium tickets; your logo on 2,000 keepsake beach balls; a named grant to a Santa Fe youth nonprofit with a check presentation; primacy logo placement; 20 beach balls.
Fire Spirit	4 Front and Center Premium tickets; named grant with a check presentation; keepsake photo with the Fire Spirit on the staircase; primacy logo placement, including grant press releases.
ZozoFest	Named sponsor of ZozoFest and the Zozobra Art Exhibit; 2 Ultimate Zozobra Experience tickets; :30 spot on 3 jumbotron screens; coverage on KOAT; named grant.
Tickets	Your logo on the tickets for 50,000 attendees and every online ticket; live thank-you on the pageant stage; 2 Ultimate Zozobra Experience tickets; :30 jumbotron spot; coverage on KOAT; named grant.
Wristband	Your logo and a QR code on 45,000 light-up wristbands that change color with the show. The QR code opens your promotion or a site with your coupon code built in, and fans can bring the wristband to your locations for a discount or special offer; live stage thank-you; 2 Ultimate Zozobra Experience tickets; :30 jumbotron spot; coverage on KOAT; named grant.
You Name It	A Zozobra experience built around you; lead sponsor on the Foundation’s grant RFP and funding press releases.

Every Zozobra sponsor gets a tax-deductible donation letter, a logo on burnzozobra.com and a thank-you from the stage. Sponsors with a named grant don’t choose the grantee; the Santa Fe Downtown Kiwanis Foundation does. Open the 2027 sponsorship deck.

Zozobra sponsorship level(Required)

Flare-Up · $500 to $1,000

Tio Coco · $1,000

Gloomies · $2,500

Torchbearer · $5,000

Beach Ball · $10,000

Fire Spirit · $12,000

ZozoFest · $15,000

Tickets · $25,000

Wristband · $50,000

You Name It · $60,000+

Custom package: build your own

In-kind: products or services

Flight · $20,000	Your banner on the balloon basket; your logo on the balloon trailer; TV and radio interview opportunities; named sponsor at the rally of your choice; 4 VIP Premium Viewing tickets to the 103rd Burning.
Glow · $15,000	Your banner on the basket during glows; named sponsor at the rally of your choice; 2 VIP Premium Viewing tickets to the burn.
Inflation · $10,000	Named sponsor at the rally of your choice; 4 Premium Viewing bleacher seats at the burn.
RC Balloon · $5,000	Named sponsor at an RC balloon rally; 2 Premium Viewing bleacher seats at the burn.

Every Balloon sponsor’s banner also hangs at The Burning of Zozobra, and every sponsor is featured in marketing and social media, invited to join the crew at balloon events, and gets official balloon merchandise. Open the Balloon sponsorship deck.

Zozobra the Balloon sponsorship level(Required)

Flight Sponsor · $20,000

Glow Sponsor · $15,000

Inflation Sponsor · $10,000

RC Balloon Sponsor · $5,000

Custom package: build your own

In-kind: products or services

Every Día de los Muertos sponsor receives a public thank-you from the stage, a logo on the event website, banner, and booth or ofrenda signage, and mentions on social media. An ofrenda sponsorship puts your name on one of the community altars on the Plaza. All gifts are tax-deductible. Open the Día de los Muertos deck.

Día de los Muertos sponsorship level(Required)

Angel · $15,000

Santo · $10,000

Maestro · $5,000

Corazón · $2,500

Amigo · $1,500

Ayudante · $1,000

Recuerdos · $750

Alegría · $600

Ofrenda sponsor · $500

Custom package: build your own

In-kind: products or services

New Year’s Eve on the Plaza is the City of Santa Fe’s free celebration, produced by the Kiwanis Club of Santa Fe: live music on the Bandstand, piñon bonfires, hot chocolate and bizcochitos, and the Zia rising at midnight. Choose a support level or build your own, and we’ll put together recognition that fits.

New Year's Eve support level(Required)

Zia Rising · $5,000

Bonfire · $2,500

Bizcochito · $1,000

Farolito · $500

Custom package: build your own

In-kind: products or services

Santa Fe’s Fourth of July is funded by the City of Santa Fe and hosted by the Kiwanis Club of Santa Fe. We welcome presenting and media partners, and we’ll build the package with you.

Fourth of July partnership(Required)

Presenting partner

Media or trade partner

Something else (tell us below)

Which events?(Required)

The 103rd Burning of Zozobra

Zozobra the Balloon

Día de los Muertos

New Year’s Eve on the Plaza

Fourth of July

2. Build your package

Tell us your budget and what matters most, and we’ll design a sponsorship around it. No amount is too big or too small. Sponsoring more than one event? Ask about our multi-event discounts.

Your budget(Required)

Your best estimate. We’ll confirm the final amount with you.

What matters most to you?

Tickets or premium viewing for employees and clients

Logo and name recognition (web, banners, screens)

A moment on stage or in the show

TV, radio and social media exposure

Volunteer opportunities for our team

A product or brand activation at the event

Naming a specific part of the event

Supporting kids through a Kiwanis Foundation grant

Tell us your idea

Some ideas to get you started: a reserved block for a high school, college, family or company reunion; a private VIP section or hospitality tent; your name on a premium section or a ZozoFest night; a Zozobra the Kid saloon, posse or wanted-poster photo booth; a product sampling or activation at ZozoFest; your team volunteering together on the build crew or the balloon crew; the radio-controlled Zozobra balloon at your company event; an ofrenda at Día de los Muertos; the midnight countdown from the Dignitary Stage at New Year’s Eve; tickets donated in your name to a school or nonprofit; or a Kiwanis Foundation grant in your company’s name. The best custom packages give your guests something they can’t buy a ticket for, and tie your name to a moment people talk about. Dream big, and we’ll tell you what’s possible.

In-kind support

Products and services that lower our costs help just as much as a check: printing, signage, catering, equipment and more. Every cost we don’t pay leaves more for kids.

What could you provide?(Required)

Your estimated value (optional)

Valuing an in-kind gift is the donor’s responsibility; we’ll acknowledge what you give.

Estimated sponsorship total

3. About you

Business or organization(Required)

Name as it should appear in recognition

Leave blank to use the name above.

Contact name(Required)

First Last

Title

Email(Required)

Phone(Required)

Mailing address(Required)

Street Address Address Line 2 City State ZIP Code

Website (optional)

Your logo (optional)

Accepted file types: png, jpg, jpeg, svg, eps, ai, pdf, Max. file size: 25 MB.

A high-resolution or vector logo (PNG, SVG, EPS, AI or PDF). You can also send it later.

4. Next steps

How would you like to pay?(Required)

Pay now by credit card

Send me an invoice

I’ll mail a check

Call me first to talk it through

Credit card(Required)

Your card will be charged the estimated sponsorship total shown above. Payments are processed securely by Stripe.

Would you like a tax-deduction letter?(Required)

Yes

Have you sponsored a Kiwanis event before?

Yes

Not sure

How did you hear about us? (optional)

Keep me informed (optional)

Email me sponsor news and opportunities for Kiwanis events.

Text me about my sponsorship and event-day details. Msg frequency varies; msg & data rates may apply. Reply STOP to opt out, HELP for help. Consent is not required. Privacy Policy | SMS Terms

Please confirm(Required)

I understand this application isn’t a contract or a payment. The Kiwanis Club of Santa Fe will confirm my benefits and send an agreement or invoice. Sponsorships that include a named grant don’t choose the grantee; the Santa Fe Downtown Kiwanis Foundation does.

Questions? Write to burnhim@burnzozobra.com or call 1-855-ZOZOBRA. Presented by the Kiwanis Club of Santa Fe.

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Sponsor Application

Who You’ll Reach

What Did Old Man Gloom Do With His 102nd Year?

How It Works

Pick an event

Choose your level

Tell us about you

We follow up

Apply to Sponsor

1. What would you like to sponsor?

2. Build your package

In-kind support

3. About you

4. Next steps

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